"Our partnership with Happydemics gives us the ability to show exactly that: when you use PIQ to curate high-quality environments, you don't just improve the ad experience, you see a tangible lift in brand outcomes. It's the clearest way to demonstrate that not all impressions are created equal and that investing in quality delivers real business impact."
"I'm excited to partner with Picnic, a leading force that provides actionable data in the ad tech space. As Happydemics continues to build momentum in the UK market, collaborating with such a recognised and innovative platform allows us to bring even more value to brands, agencies, and ad tech platforms alike. By enabling our measurement suite alongside Picnic, we can jointly drive smarter, more impactful advertising"
Picnic has partnered with Happydemics to offer brand lift studies measuring the impact of campaigns run on premium inventory curated through Picnic's PIQ data platform. The integration enables clients to quantify how high-quality environments influence brand lift and consideration, moving measurement beyond impression-level metrics like CTR and viewability. The partnership provides agencies and advertisers with an evidence-based framework to prove the business value of premium placements, helping to justify budget allocation by showing tangible lifts in brand outcomes. The collaboration aims to demonstrate that investing in quality inventory produces greater advertising effectiveness and measurable commercial impact.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]