"Falling somewhere in between these two philosophical bookends, at least for media agencies that want to dip their toes into the world of generative AI without investing too much, is AdsCopilot, a new free app offering from the Know Co., which is a strategic angel investor of sorts in Canadian and U.S. media agencies. AdsCopilot functions as a real-time, AI-powered assistant directly within the user's web browser."
"Operating as a Chrome extension, it overlays and interacts with existing ad platforms that media agencies use, such as Google Ads and Facebook Ads, and it does so in real time using a screen reader that can manipulate and analyze the data up on a screen. Stephanie McCabe, president of Knower Tech, the tech development arm of Know Co., argued that a human-based approach to developing tools for agencies will always win out."
AdsCopilot is a free Chrome extension that functions as a real-time, AI-powered assistant within a user's web browser. The extension overlays and interacts with native ad platforms such as Google Ads and Facebook Ads, using a screen reader to manipulate and analyze on-screen data in real time. AdsCopilot delivers contextual insights and suggestions as users navigate and manage campaigns and offers planning help and campaign performance analysis. Know Co. is a strategic angel investor in Canadian and U.S. media agencies and developed AdsCopilot via its tech arm, Knower Tech. Knower Tech centers development on the media planner to empower smarter daily work within existing environments.
Read at Digiday
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