#digital-advertising

[ follow ]
#the-trade-desk
#tariffs
#meta
fromAol
1 month ago
Silicon Valley

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

fromAol
1 month ago
Silicon Valley

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

Marketing tech
fromExchangewire
1 day ago

Laurene Deecke Appointed Head of Partnerships at XPLN.AI

Laurène appointed Head of Partnerships at XPLN.AI to lead partnership strategy, drive international expansion, and integrate attention measurement technology across publishers, ad networks, and platforms.
#antitrust
fromNew York Post
2 days ago
Tech industry

Google willing to share digital ad data with publishers to address monopoly, executive testifies

fromBenzinga
1 week ago
US politics

Google Fights Antitrust Trial To Avoid Ad Tech Breakup: 'Too Great A Risk,' Says DOJ - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

fromFortune
1 week ago
Tech industry

Google faces antitrust deja vu as US seeks to break up its digital advertising business | Fortune

fromNew York Post
2 days ago
Tech industry

Google willing to share digital ad data with publishers to address monopoly, executive testifies

fromBenzinga
1 week ago
US politics

Google Fights Antitrust Trial To Avoid Ad Tech Breakup: 'Too Great A Risk,' Says DOJ - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

fromFortune
1 week ago
Tech industry

Google faces antitrust deja vu as US seeks to break up its digital advertising business | Fortune

Marketing tech
fromTipRanks Financial
3 days ago

Trade Desk jumps after announcing Audience Unlimited launch - TipRanks.com

Trade Desk launched Audience Unlimited to AI-score third-party data segments, simplify pricing, and enable scaled precision targeting with integrated, lower-cost access.
E-Commerce
fromThe Motley Fool
6 days ago

Why Did Direct-to-Consumer Retailers Stumble? | The Motley Fool

Direct-to-consumer retail largely failed due to reliance on cheap digital ads, pandemic-era overvaluation, unsustainable unit economics, and weak profitability, while omnichannel approaches offered better resilience.
Marketing tech
fromExchangewire
6 days ago

The Stack: Digital Growth Ahead

Digital ad spend and revenues are rising while regulators intensify scrutiny and the industry faces risks from AI-driven search, child-safety rulings, and shifting climate commitments.
Business
fromAdExchanger
6 days ago

IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals | AdExchanger

Novacap will acquire IAS for $1.9 billion, take the company private, and provide capital to invest in artificial intelligence while Vista exits its stake.
#retail-media
fromExchangewire
1 week ago
Artificial intelligence

Digest: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise

fromExchangewire
1 week ago
Artificial intelligence

Digest: Double-Digit Growth Ahead for Digital Ad spend; Alibaba Unveils Multimodal AI; eBay Moves to Buy Tise

Marketing
fromMarketing Dive
1 week ago

In this economy!? Maxwell House rebrands as Maxwell Apartment

Maxwell House temporarily rebrands as Maxwell Apartment, selling a year's supply of rebranded coffee on Amazon for under $40 to highlight value amid economic strain.
Marketing tech
fromTipRanks Financial
1 week ago

Integral Ad Science Announces Merger with Igloo Group - TipRanks.com

Integral Ad Science will be acquired by Igloo Group Parent for $10.30 per share, with bank financing secured and closing planned after November 23, 2025.
#google
fromDigiday
1 week ago
Miscellaneous

Google's ad tech breakup is now a political hot potato - and Europe's holding it first

fromAol
1 week ago
Tech industry

Google faces antitrust deja vu as US seeks to break up its digital advertising business

fromDigiday
1 week ago
Miscellaneous

Google's ad tech breakup is now a political hot potato - and Europe's holding it first

fromAol
1 week ago
Tech industry

Google faces antitrust deja vu as US seeks to break up its digital advertising business

fromSocial Media Today
1 week ago

Google Launches SMB Resource Center Focused on AI

Digital tools have helped to level the playing field: 82% of small businesses attribute their revenue growth directly to digital ads, and 79% say these tools help them compete with much larger companies. Through tools like Google Ads, Business Profile and Merchant Center, we can bring the best of AI to support these businesses by streamlining their advertising efforts and helping them to stand out to customers.
Online marketing
fromTalkMarkets
1 week ago

Current Report: Stroer

Incorporated in 2016 and based in Cologne, Germany, Ströer SE & Co. KGaA provides out-of-home (OOH) media and digital advertising services in Germany and internationally. The company operates through three segments: Out-of-Home Media, Digital & Dialog Media, and DaaS & E-Commerce. The company offers traditional poster media and advertisements at bus and tram shelters, and on public transport. The company also provides local marketing of digital products to small and medium-sized customers.
Business
UK news
fromwww.bbc.com
1 week ago

Cornwall's capital to get 'giant smartphones' on streets

Truro will install seven 8ft Pulse Smart Hubs offering advertising-funded free wi‑fi, phone calls, charging, emergency health equipment, and local display time.
fromFast Company
1 week ago

YouTube failed as a dating site. This one change altered its fortunes forever

But over its first 20 years, YouTube didn't just survive-it revolutionized media, redefining what TV could be. By letting anyone upload video for free, it empowered a new generation of creators to cater to every imaginable audience and attract fan bases in the millions. It taught marketers to appreciate the value of reaching these viewers, and it used technology to give rights holders control over their content. The platform conquered PCs and then smartphones and was eventually available on nearly every new TV set.
Media industry
Tech industry
fromAP News
1 week ago

Google faces antitrust deja vu as US seeks to break up its digital advertising business

Google faces a remedy trial seeking orders to break or restructure parts of its digital advertising technology after a judge found illegal monopolistic conduct.
fromYahoo Finance
1 week ago

If I Could Only Buy and Hold a Single Stock, This Would Be It

It's the classic deserted desert island scenario: I have to pick just one stock that I would buy today and then hold forever. I can't move the goalposts by picking an exchange-traded fund (ETF) and I'm not planning to build a portfolio around this name. It's just one stock, and it will be my only investment for all time. All alone.
E-Commerce
fromDallas News
1 week ago

The Motley Fool: Get to know your Alphabet

Alphabet is the parent company of Google, Google's subsidiary YouTube and Waymo, among other businesses. Despite concerns that artificial intelligence chatbots would pull traffic away from Google Search, those fears appear to be overblown. Alphabet reported that over 2 billion people were using its AI Overviews during the second quarter, and Google Search generated a record $54.2 billion in revenue during Q2, up 11.7% from the year-ago period.
Business
Gadgets
fromFuturism
1 week ago

Samsung Announces Plans to Plaster Your Smart Fridge With Digital Advertisements

Samsung will show ads on certain Family Hub refrigerator screens in the U.S., appearing when idle; ads can be dismissed but cannot be permanently disabled.
Marketing tech
fromAol
1 week ago

The Rise of Amazon Ads: Who the Winners and Losers Are

Amazon Ads' expansion, including Netflix DSP integration, centralizes premium ad inventory and data, pressuring independent DSPs and major ad platforms.
Social media marketing
fromForbes
2 weeks ago

How To Build A UGC Marketing Machine That Actually Drives Sales

User-generated content (UGC) outperforms intrusive traditional ads by building trust, increasing engagement, and driving higher conversion rates.
fromgizmodo.com
2 weeks ago

Nobody Wanted This: Samsung Fridges Are Getting Ads

If your home is your templethe last place where you can escape the blasted outside landscape of billboards, screen ads, bus ads, train ads, and TV adsknow that the Mongol horde of advertising is looking to break down your fortress walls. Samsung's new agenda for its smart home includes sticking ads into its ultra-expensive refrigerators with screens. Don't worry, you can dismiss some of those ads, but the only way to get rid of them completely is to disconnect your fridge from the internet.
Gadgets
fromHealio
2 weeks ago

Define your brand, use the right marketing tools at the right time

"Why should they choose you to either talk at conferences or talk on a webinar and, from the patient standpoint, why should they trust you with their family?" Kemp, an account manager with Marketing4ECPs, said in this Healio video. "It's OK to talk about yourself online, making sure you're focused on the key elements of what makes you unique and different."
Marketing
#generative-ai
fromForbes
2 weeks ago
Artificial intelligence

Five Risks Of Using Generative AI In Programmatic Advertising

Generative AI boosts ad efficiency and ROI but risks producing generic, low-quality, or emotionally shallow ads that require human review and creative oversight.
fromTalkMarkets
2 weeks ago
Marketing

META & GOOGL: Beneficiaries Of Strong Digital Ad Growth

Interactive media outlook is positive as digital ad spending grows and GenAI improves advertiser ROI, benefiting major platforms despite macro and e‑commerce uncertainties.
fromForbes
2 weeks ago
Artificial intelligence

Five Risks Of Using Generative AI In Programmatic Advertising

US politics
fromThe-downballot
3 weeks ago

How not to get ripped off when you advertise online

Middlemen in political digital advertising extract funds without adding value, wasting campaign money; Republicans adapted while Democrats lag behind.
Marketing tech
fromExchangewire
2 weeks ago

IAB Europe Releases First Impact of AI on Digital Advertising Report

AI adoption is widespread across European digital advertising, driving investment and use in targeting and content generation while governance and expertise gaps persist.
#google-antitrust
Business
fromInvestor's Business Daily
2 weeks ago

Reddit Reportedly In Talks With Google On Next AI Content Deal

Reddit is negotiating new content-sharing deals with Alphabet and OpenAI to enable dynamic pricing while benefiting from ad growth and AI-licensing revenue.
#meta-platforms
fromAol
2 weeks ago
Artificial intelligence

Prediction: This Underrated AI Stock Could Be the Next $3 Trillion Giant

fromThe Motley Fool
2 weeks ago
Artificial intelligence

Prediction: This Unstoppable Stock Will Join Nvidia, Microsoft, Apple, and Alphabet in the $3 Trillion Club Before 2029 | The Motley Fool

fromThe Motley Fool
1 month ago
Artificial intelligence

Prediction: 1 Artificial Intelligence (AI) Stock Will Be Worth More Than Nvidia and Palantir Technologies Combined by 2030 | The Motley Fool

fromAol
2 weeks ago
Artificial intelligence

Prediction: This Underrated AI Stock Could Be the Next $3 Trillion Giant

fromThe Motley Fool
2 weeks ago
Artificial intelligence

Prediction: This Unstoppable Stock Will Join Nvidia, Microsoft, Apple, and Alphabet in the $3 Trillion Club Before 2029 | The Motley Fool

fromThe Motley Fool
1 month ago
Artificial intelligence

Prediction: 1 Artificial Intelligence (AI) Stock Will Be Worth More Than Nvidia and Palantir Technologies Combined by 2030 | The Motley Fool

Marketing
fromSocial Media Today
2 weeks ago

Snapchat Shares Insight Into How Parents Use Social Media

Parents increasingly co-shop online with children; 86% shop with kids and 67% are influenced by items teens see on social media.
Startup companies
fromExchangewire
2 weeks ago

10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks Ahead

goTom celebrated its 10th anniversary, evolving from a 2015 Tamedia spin-off into a Swiss SaaS ad-sales platform used by publishers and expanding with AI features.
Artificial intelligence
fromThe Motley Fool
2 weeks ago

2 Growth Stocks to Buy and Hold for the Next Decade | The Motley Fool

Focusing on high-quality businesses with durable competitive advantages and scalable AI-driven digital advertising growth can produce exceptional long-term investment returns.
Marketing tech
fromForbes
2 weeks ago

Why Companies Need To See The Future In Gaming

Video gaming encompasses more than young men playing shooters; over three billion diverse people play games across ages and demographics.
Marketing tech
fromExchangewire
3 weeks ago

Azerion Unveils Rebrand to Reflect New Era of Growth & Connectivity

Azerion completed a comprehensive rebrand with a new visual identity, website and tagline 'Everyone. Everywhere', refocusing on digital advertising while expanding cloud and AI capabilities.
Marketing
fromstupidDOPE | Est. 2008
3 weeks ago

Celebrating Growth: London Clark Takes on Paid Media Leadership at stupidDOPE | stupidDOPE | Est. 2008

London Clark promoted to Paid Media Director for demonstrated creativity, analytical expertise, and delivering measurable results across diverse brand partnerships.
Marketing tech
fromExchangewire
3 weeks ago

Brand Safety: When Ad Dollars Fear Headlines, Not Harm

Advertisers must redefine brand safety to prioritize platform-level ethics and AI harm prevention over mere content adjacency checks.
fromSearch Engine Roundtable
3 weeks ago

Google Court Doc: Open Web Is In Rapid Decline

Google's CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google's lawyers wrote, "The fact is that today, the open web is already in rapid decline."
Tech industry
#eu-antitrust
fromDailycaller
3 weeks ago

Google Reportedly Signs $45 Million Contract With Netanyahu

Google entered a $45 million advertising contract with Israeli Prime Minister Benjamin Netanyahu's office in late June to promote government messages about Gaza, according to government documents obtained by Drop Site News. The six-month campaign uses YouTube and Google's Display & Video 360 platform to distribute videos denying famine in Gaza, according to the report. One Foreign Ministry video declaring, "There is food in Gaza. Any other claim is a lie," garnered over 6 million views, largely through paid promotion. Government contracts describe the campaign as "hasbara," a Hebrew term for public relations or propaganda, according to Drop Site News.
World news
fromDigiday
3 weeks ago

LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership

Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an "acqui-hire" deal (a non-cash transaction where Q.Digital took over Outsports' operations and revenue costs while keeping the team intact). It was part of Vox Media's reorganization to focus on its core brands last year. Under its new owners - which have other LGBTQ+ focused titles like Queerty and Gay Cities in its portfolio - Outsports has grown revenue by about 50% year over year,
LGBT
Marketing tech
fromExchangewire
4 weeks ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
Tech industry
fromAol
4 weeks ago

Snapchat Parent Sees Slowing Audience Growth As Competition Intensifies

Snap shares have plunged while user growth continues, but intensifying competition and slowing audience momentum keep analysts cautious and ratings trimmed.
UK news
fromwww.bbc.com
4 weeks ago

Appeal lodged against motorway billboard refusal

Inspector urged to overturn council refusal of a 21ft x 8ft digital billboard proposed on a building beside Bradford's M606 motorway.
Business
fromForbes
4 weeks ago

5 Ways Tech Companies Can Turn Uncertainty Into Strength

Tech companies must build and continuously enhance resilience and proactive scenario planning to adapt to persistent global disruptions and sustain long-term profitable growth.
fromTipRanks Financial
1 month ago

S4 Capital Announces Total Voting Rights and Capital Structure - TipRanks.com

S4 Capital Plc ( (GB:SFOR) ) just unveiled an update. S4 Capital Plc announced its total voting rights and capital structure, consisting of 639,587,561 ordinary shares and 1 B ordinary share. This information is crucial for shareholders to determine their interests under the FCA's Disclosure Guidance and Transparency Rules, impacting how they manage their investments in the company. The most recent analyst rating on (GB:SFOR) stock is a Hold with a £21.50 price target.
Business
fromAol
1 month ago

2 Growth Stocks to Buy and Hold Forever

Nvidia (NASDAQ: NVDA) has firmly established itself as the leading player in artificial intelligence (AI) infrastructure, as it accounts for nearly 92% of the data center GPU market. That dominance has been the foundation of its robust financial performances of recent years. In its fiscal 2026 second quarter (which ended July 27), Nvidia reported revenues of $46.7 billion, up 56% year over year and exceeding guidance, while its GAAP ( generally accepted accounting principles) gross margin was 72.4%.
Artificial intelligence
Business
fromTipRanks Financial
1 month ago

Rego Interactive Reports Interim Financial Results Amid Shifting Advertising Landscape - TipRanks.com

Rego Interactive H1 2025: revenue +16.8% but gross profit declined and net loss occurred due to weak Chinese demand and AI-driven digital ad disruption.
Artificial intelligence
fromThe Drum
1 month ago

A Finnish renaissance: Sanoma's CCO on winning back ad spend from big tech

Sanoma Media drives commercial growth by leveraging AI, attention metrics, and distinct advertising propositions to challenge Google and Meta while offsetting traditional media decline.
Marketing
fromSfgate
1 month ago

Ad Fatigue is Real-How to Keep Your Campaigns Fresh and Engaging

Ad fatigue in 2025 is increasing marketing costs and reducing ad effectiveness as rising CPMs collide with audience exhaustion.
#ai-in-marketing
Business
fromTipRanks Financial
1 month ago

Adtiger Corporations Reports Strong Interim Results with Revenue Growth - TipRanks.com

Adtiger Corporations Limited achieved 18.1% revenue growth and a turnaround to a RMB 1,787,000 profit for the six months ended June 30, 2025.
#google-cloud
fromAol
1 month ago
Business

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

fromAol
1 month ago
Business

Alphabet Just Scored Big With Meta: Is GOOGL Stock Poised for Another Leg Higher?

Business
fromAol
1 month ago

3 Must-Know Facts About Roku Before You Buy the Stock

Roku’s revenue mix shifted from hardware to a high-margin advertising and subscription platform, while hardware remains essential for household reach amid intense competition.
Artificial intelligence
fromYahoo Finance
1 month ago

Undervalued and Profitable: 2 Artificial Intelligence (AI) Stocks to Buy and Hold

AI adoption boosts ad monetization and user engagement at major tech firms while strong demand for cloud-based AI services supports cloud providers.
[ Load more ]