#ai-search

#ai-search

One of the most important ways marketers measure success is by the number of people landing on their websites. But that traffic is dropping at double-digit rates, and the trend shows no sign of slowing. HubSpot-the long-time gold standard for B2B SEO-has seen its blog traffic collapse by around 70-75%. The pain is being felt across industries: According to Pew Research, users are half as likely to click on any link when an AI Overview appears in the search results.

While AI Answers give our users quick summaries, Ask Brave provides longer answers, follow-ups, and a chat mode enhanced with Deep Research, and most importantly, contextually relevant enrichments such as videos, news articles, products, businesses, shopping, and more - in the right place, at the right time," said Chief of Search at Brave, Josep M. Pujol, in a statement. "Search makes it possible, LLMs glue it together. We anticipate that Ask Brave will generate millions more daily AI-powered answers with this powerful combination of search and chat, and look forward to deploying more useful AI-powered search tools for our users.

As a result, many communicators are turning to multichannel comms strategies to broaden the reach of their message and improve the story's visibility and campaign ROI. To break through the noise and capture the attention of a fractured audience - including journalists and AI bots - communications strategies now demand a coordinated approach that establishes authority, amplifies reach, and delivers measurable impact.

If you're like me, you probably head to Google's search engine on the web several times a day to get information on specific topics. But if you're working in Windows, that means you have to stop what you're doing, fire up your browser, go to Google's search site, and then enter your query. Wouldn't it be quicker and easier if you could do all of that without launching your browser? Well, now you can.

Some might dismiss this as hype, but history shows us how quickly consumer behaviour can flip. I'm old enough to remember back to when we first relied on the Yellow Pages, then shifted almost overnight to Google. We're already starting to see a shift towards AI-driven search, where instead of scrolling through endless pages of results you're presented with just a handful of carefully curated answers, drawn from multiple sources.

For over a decade, influencer marketing was the darling of digital advertising. Brands poured billions into collaborations with personalities who promised reach, relatability, and relevance. But the tides have turned. Audiences are fatigued, engagement is down, and trust in influencers is at an all-time low. Meanwhile, AI-driven search tools, algorithmic discovery engines, and trusted media syndication are reshaping how consumers find and evaluate brands.

Since 2008, stupidDOPE has been a trusted media platform spotlighting global brands, rising artists, and cultural innovators. More than a news source, it has become a digital ecosystem where content is syndicated, indexed, and permanently discoverable through Apple News, Google News, and the next wave of AI-driven search engines like ChatGPT, Perplexity, and Claude. For brands serious about visibility and long-term digital impact, a feature on stupidDOPE is not just a publicity boost - it's a powerful digital asset.

Truth Search AI, a new platform-based answer bot built on Perplexity Sonar API, was launched by Trump Media and Technology Group to "increase the amount of information" available to users and offer "direct, contextually accurate answers with transparent citations." Despite the commitment to a broader information environment, Perplexity representatives explained the search tool's sources could be customized by its overseers (known as source selection). In early tests by Axios, Truth Search AI's answers appeared to be limited to sourcing from traditionally conservative outlets,

Artificial intelligence systems need content to produce results, and they've been criticized for not paying the people who wrote and edited that content. Now, Perplexity AI, the AI-powered search engine, is introducing Comet Plus. This new subscription tier will distribute revenue to publishing partners whenever readers use AI to glean or deliver journalistic content, the company said in a blog post on Monday.

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That's why ensuring your website is robust and AI-ready is paramount. Let's explore some strategies for ensuring your brand not only survives but thrives in the evolving AI search era.

Not all AI tools are created equal. Some excel at thoughtful, human-like conversations. Others at digging up real-time information in seconds. But when choosing between Anthropic's Claude and Perplexity's AI search engine, you're not just comparing features, you're deciding how to work smarter. Do you need an AI assistant that thinks before it speaks? Or one that gets straight to the facts, speedily, and with its sources cited? The difference isn't subtle, and the impact on your daily workflow can be game-changing.

Brands must actively manage their online narrative to ensure consistent and positive messaging across all channels where AI learns and surfaces information. This is essential to avoid being defined without their direct input.

In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.

Jordi Ribas stated, "They're both excellent AI search products but we're taking a different approach for some query segments." He provided an example where Microsoft Copilot yielded richer answer cards for follow-up queries compared to Google AI Mode.

AI-powered tools like ChatGPT, Perplexity, and Claude summarize, interpret, and synthesize information, providing direct answers without requiring users to click through multiple links.

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.