#publisher-traffic

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fromAdExchanger
1 day ago

Disco Is So Back; Bippity Boppity Slop! | AdExchanger

Naturally, the Chrome team denies that Disco replaces Chrome in any way. And, according to Chrome team leader Parisa Tabriz, Disco isn't a general-purpose browser. It's just an experiment that came out of a company hackathon. However, Google Search Labs is exploring ways to integrate Disco's features - including the tab-opening feature, which it calls GenTabs - into general web browsing. Which could be bad news for those who already have trouble keeping their vast quantity of open tabs in check.
Tech industry
Media industry
fromDigiday
1 week ago

How AI's hit to publisher traffic is quietly rewiring media M&A

AI-driven summaries and reduced site traffic have lowered publisher attractiveness and complicated media M&A pricing amid weak ad markets and higher rates.
Marketing
fromDigiday
2 weeks ago

The case for and against AI-driven SEO in the zero-click era

AI chatbots are shifting search toward zero-click results, reducing publisher and marketer site traffic and forcing brands to develop AI-aware search strategies.
#google-search
Intellectual property law
fromgizmodo.com
2 months ago

Rolling Stone Publisher Sues Google Over AI Overview Summaries

Google's AI-generated search summaries allegedly reduce publisher clickthroughs, prompting Penske Media to sue for misuse of content and anticompetitive indexing practices.
#ai-overviews
#google
Digital life
fromThe Verge
4 months ago

Google's Discover page now summarizes news with AI

Google is implementing AI-generated summaries in its Discover feed, replacing traditional headlines with AI previews.
Marketing tech
fromExchangewire
6 months ago

Digest: Publishers Hit by Drop in Traffic from Google's AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis - ExchangeWire.com

Publishers are facing traffic drops due to Google's AI tools.
Mars shifts $1.7bn media account from WPP to Publicis.
Meta plans to invest $14.8bn in Scale AI.
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