A Pew Research Center study found that AI-generated summaries on Google reduced outbound clicks, leading only 8 percent of users to click on links compared to 15 percent without the summaries. The study also revealed users were more inclined to end their browsing sessions after viewing an AI Overview, with 26 percent abandoning pages versus 16 percent for non-AI pages. The decline in organic traffic negatively affects major news sites and pushes smaller publishers to alter their operational models in response to reduced visits.
According to a Pew Research Center study, Google users served an AI Overview clicked on links to other websites only 8 percent of the time, compared to 15 percent for users without it.
The study suggests that AI Overviews have significantly impacted browsing behavior, with users more likely to end their sessions after encountering an AI Overview on 26 percent of pages.
Reports indicate that major news sites like The Wall Street Journal and The New York Times have experienced a decline in organic search traffic, exacerbated by the rollout of AI Overviews.
Independent websites report that the introduction of AI Overviews has compelled them to shut down or drastically change their distribution approaches due to reduced traffic.
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