#zero-click

#zero-click

Myth. Google Search has changed dramatically. Ten blue links have morphed into search engine results pages (SERP) with zero-click features such as AI Overviews, knowledge panels, and a tab to AI Mode. But SEO is alive - and you need this expertise in your newsroom to help you navigate. An SEO may tell you that users search Google to " Know, Do, Go," that users perform:

For the better part of two decades, the digital marketing ecosystem has operated on a simple, unspoken contract: content creators make the web interesting, and search engines send them traffic. In exchange, publishers run ads, brands get reach, and users are rewarded with access to "free" content. This intricate dance, orchestrated by Google and Meta's algorithms and monetised through clicks and impressions, has defined countless marketing playbooks. But the mood music is changing faster than ever.