#google-ads

#google-ads

“Tired of manual reporting? Introducing Dashboards built with Gemini capabilities.” Google wrote that the Dashboards is an insights tool for data visualization, analysis, and export built with Gemini capabilities. You can access an interactive and unified view of your data through charts, graphs, tables, and more. You can also type a prompt on the dashboard and see real-time updates based on your query.

Site visits is an automated asset that shows how many times your website has been visited. This non-clickable text appears directly in your ads, giving potential customers a clear metric of your site's popularity.

Google appears to be integrating parts of the Google Tag Manager interface directly into Google Ads, potentially making tag setup and management more accessible without leaving the platform.

Starting July 01, 2026, if you haven't made a selection for your "Call recording" setting, it will automatically default to "Yes".

Version 23.2 adds the VideoEnhancement resource and updates to HotelSettingInfo, along with numerous other enhancements that improve functionality and user experience.

European Union (EU) regulation requires Google Ads to ask whether or not your campaigns have EU political ads. You'll need to confirm this for your existing campaigns by March 31, 2026.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says that enabling a way to opt out of just AI Overviews is a "huge engineering project." Google has this about the results tab in Google Ads recommendations. Google AI Mode ask about feature shows up more often. Google is testing links in recipe AI Overviews. Google AI Overviews are blue and then turn gray on click.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search ranking volatility remained heated through the weekend. A new study says Google AI Overviews clicks are shifting from organic clicks to paid clicks. Google warned about serving "not available" content with JavaScript.

I believe this is a significant enhancement compared to manually entering a new customer value without considering the appropriate ROAS. I wish this could be further improved to evaluate at the auction level, adjusting based on whether it's higher or lower, at the campaign or product level, for example. This way, it would factor in these variations. I've always felt that merely assigning a conversion value to a new customer wasn't an effective method for bidding more for new clients.

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data. This was spotted by Hana Kobzová who posted more details on PPC News Feed. Hana shared this screenshot of the recommended experiments box: "Each recommendation comes with a preconfigured setup you can apply immediately or customize as needed."

Notice that Google doesn't refute the allegations. The exact details of the EU investigation haven't been reported, but Google is no doubt still feeling burned after evidence surfaced in the DOJ's 2023 search antitrust trial about its opaque search ad pricing. Jerry Dischler, then GM and VP of Google Ads, testified that Google would increase ad prices by up to 10% when it needed to meet investor revenue expectations. He jokingly referred to the practice as "shaking the couch cushions."

"As of 23 March 2026, the Google Ads Gambling and games policy will introduce additional certification eligibility requirements," the email states. "Applicants for gambling certifications must now demonstrate good policy health to advertise in any gambling and games category." Specifically, advertising certification will not be granted if the site is hosted on a free platform, if it uses a subdomain of a third-party platform, if the advertiser doesn't own and operate the second-level domain, and/or if the site has no real association with gambling.