#ad-fraud

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#digital-advertising
fromThe Drum
1 week ago
Marketing tech

Why blockchain is the key to sustainable advertising and customer acquisition

fromThe Drum
1 week ago
Marketing tech

Why blockchain is the key to sustainable advertising and customer acquisition

more#digital-advertising
#mobile-apps
Privacy professionals
fromExchangewire
2 months ago

Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

Many mobile apps fail to comply with GDPR by lacking privacy policies, risking both user privacy and legal repercussions.
Privacy professionals
fromExchangewire
2 months ago

Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

Many mobile apps fail to comply with GDPR by lacking privacy policies, risking both user privacy and legal repercussions.
more#mobile-apps
#technology
Marketing tech
fromForbes
3 weeks ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
Marketing tech
fromForbes
3 weeks ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
more#technology
Artificial intelligence
fromHackernoon
5 months ago

The Dead Internet is Very Real and Very Profitable | HackerNoon

The dead internet theory suggests majority of online content is now bot-generated.
AI and bots are increasingly profitable, leading to more engagement farming on social media.
Ad fraud driven by bots is projected to cost marketers significantly by 2028.
#android-security
Games
fromForbes
3 weeks ago

Delete Any Apps On Your Phone That Are On This List

Over 2.5 million dangerous apps are installed on Android devices monthly, as users fall for malicious replicas of legitimate apps.
Games
fromForbes
3 weeks ago

Delete Any Apps On Your Phone That Are On This List

Over 2.5 million dangerous apps are installed on Android devices monthly, as users fall for malicious replicas of legitimate apps.
more#android-security
#cybersecurity
Marketing tech
fromWIRED
3 months ago

1 Million Third-Party Android Devices Have a Secret Backdoor for Scammers

The campaign involves multiple fraud groups distributing malware through various methods, including 'evil twin' apps that mimic legitimate ones.
Growth hacking
fromThe Hacker News
2 months ago

New Ad Fraud Campaign Exploits 331 Apps with 60M+ Downloads for Phishing and Intrusive Ads

A widespread ad fraud campaign using over 180 malicious apps on Google Play has been identified, leading to phishing attacks and full-screen ads.
Marketing tech
fromThe Hacker News
2 months ago

BADBOX 2.0 Botnet Infects 1 Million Android Devices for Ad Fraud and Proxy Abuse

Multiple threat actors are involved in the BADBOX 2.0 ad fraud scheme, creating a vast interconnected cybercrime ecosystem.
Marketing tech
fromWIRED
3 months ago

1 Million Third-Party Android Devices Have a Secret Backdoor for Scammers

The campaign involves multiple fraud groups distributing malware through various methods, including 'evil twin' apps that mimic legitimate ones.
Growth hacking
fromThe Hacker News
2 months ago

New Ad Fraud Campaign Exploits 331 Apps with 60M+ Downloads for Phishing and Intrusive Ads

A widespread ad fraud campaign using over 180 malicious apps on Google Play has been identified, leading to phishing attacks and full-screen ads.
Marketing tech
fromThe Hacker News
2 months ago

BADBOX 2.0 Botnet Infects 1 Million Android Devices for Ad Fraud and Proxy Abuse

Multiple threat actors are involved in the BADBOX 2.0 ad fraud scheme, creating a vast interconnected cybercrime ecosystem.
more#cybersecurity
Marketing tech
fromForbes
4 weeks ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
#programmatic-advertising
Media industry
fromForbes
1 month ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
Media industry
fromForbes
1 month ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
more#programmatic-advertising
#google
more#google
Marketing
fromDigiday
6 months ago

The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies

Video advertising is becoming essential for brand engagement in a rapidly evolving landscape influenced by technology and consumer behavior.
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