Ashish Bhardwaj, an Engineering Lead, highlights the evolving challenges within digital advertising due to generative AI. While the technology offers powerful tools for creating compelling ad content, it is also exploited by malefactors to produce deceptive ads. Bhardwaj identifies three primary threats: ad policy violations, ad spam, and ad fraud—emphasizing the need for adtech leaders to implement strategies and technological advancements to defend the ecosystem's integrity against these growing risks.
Bad actors are using the same generative AI tools to create deceptive ads that are increasingly difficult to distinguish from real content, posing significant challenges to digital advertising.
To protect the integrity of digital advertising, we need to be crystal clear about what we're fighting. It boils down to three interconnected issues: ad policy violations, spam and fraud.
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