#connected-tv

#connected-tv

We're excited to partner with TCL, a global pioneer in smart TV technology, to expand premium game advertising into the CTV space. We've not only kicked off the partnership—we've already cleared the revenue KPIs and initial tests, and are now fully live in over 15 countries. This collaboration significantly increases our global scale and further strengthens our mission to make game advertising a measurable, brand-safe, full-funnel media channel for advertisers.

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

Podcasters are now recognizing the shift in viewership patterns, with connected TVs becoming a major platform for audiences, prompting a transformation in content strategy.

Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.

"For advertisers, the importance of this data in the connected TV space cannot be overstated. ACR data provides a powerful tool that reshapes how they reach, engage, and measure their target audiences."

“CTV is experiencing explosive growth, but we're still in the early innings of figuring out how to make it work at scale,” said Anthony Katsur, CEO of IAB Tech Lab.

Dude Perfect isn't playing games. The company just hired its first CEO to help it continue to grow beyond social-media fame into a full-fledged media empire.

Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.