#reels

#reels

Fifteen years. That's how long iPad users have endured the awkward, blown-up iPhone version of Instagram, pinching and zooming through pixelated posts while watching the device that practically invented modern tablets get ignored by one of the world's biggest social platforms. What makes a company overlook the device that defined mobile computing's future? The answer reveals everything about how tech companies really prioritize design decisions.

With Retention, you'll always see a downward slope, but the flatter the line, the more engaged your audience is. Retention shows you the moments in your Reel that keep or lose your viewers' interest, so you can learn from each Reel you share.