"Users can choose a channel and start watching, with the Reels playing automatically. Instagram for TV is part of the platform's ongoing effort to adapt to the ways users are connecting via the app. The company said in a press release that it has heard from its community that "watching Reels together is more fun," so the product was designed with that social aspect in mind."
"Tessa Lyons, VP of product at Instagram, told Business Insider that the team heard from users who were finding ways to cast their Reels to the TV so they could watch them with friends. "People already want to get together and connect with each other over Reels on the TV," she said, adding that this allows them to actually share with friends. "Not just DMing them, but actually be together enjoying them.""
"Lyons said she personally felt the need for this feature when she realized, while on the couch watching TV with her husband, she was often actually watching Reels on her phone instead. Instagram for TV is in a testing phase, with plans to eventually expand to more devices and countries. Instagram said this early test is designed to learn which features are best for shared viewing on a TV screen."
Instagram for TV brings Reels to Amazon Fire TV devices in the US, organizing short videos into channels like trending comedy, sports, and hidden travel gems. Users can choose a channel and watch Reels play automatically for shared viewing experiences. The product aims to make watching Reels together more fun and to support people who already cast videos to TVs to connect with friends in the same room. The app is in a testing phase with plans to expand to more devices and countries. Potential future features include using a phone as a remote, improved channel surfing, and channels combining friends' interests.
Read at Business Insider
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