#advertising-spend

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fromDigiday
1 week ago

Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

With President Donald Trump's tariffs looming, publishers are dealing with some jitters from their advertisers, but Q2 revenue remains strong despite planning delays.
Marketing tech
Marketing tech
fromRetail Dive
2 weeks ago

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

Walmart is requesting brands to significantly increase their retail media spending.
Regional grocers are gaining market share by focusing on local consumer loyalty.
Media industry
fromAdweek
1 month ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
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