#marketing

#marketing

Do you remember the first time you heard of açaí berries? What about goji berries? Or coconut oil? All of these have been marketed at various times as superfoods - promising amazing health benefits that could cure your ills and make you better, stronger, and healthier. But the truth is that's just one of the many superfood myths you can stop believing. There's no real scientific reasoning, regulating body, or even a formal definition behind the designation of any one superfood.

"I'll binge the entire series with you." "I'll never leave dirty dishes in the sink." "I'll never bail on dinner plans."

Google Pixel's latest ad campaign, 'Vanilla,' follows people in their everyday lives, but instead of holding up their smartphones, viewers are met with a sea of identical ice-cream cones. The hero spot is part of the brand's 'Ask More of Your Phone' campaign, which launched in 2017. The spot was created by Google's creative teams and will run across broadcast, social and digital in the UK, France, Germany, Australia, Japan and Canada.

That not your [family member]'s formula entered the vernacular in a 1988 US car ad, when it was directed at dads: Not your father's Oldsmobile. Now, though, it seems mostly to have defaulted to mothers. It's a lazy marketing brag or headline, a shorthand for new, directional and disruptive, and I've started to hate it. I'm not usually actively angered by reflexive sexism and ageism; I tend to let it wash over me in a dispiriting wave.

The month of September signals a fresh start, and experts say it naturally triggers our 'back to school' seasonal mindset. As schools reopen, a new productivity trend known as the 'fall curriculum' is going viral on TikTok. Gen Z and Millennials are replacing their endless social media scrolling to create structured learning plans called the 'fall curriculum' trend, which involves setting three-to-five personal subjects to master during the fall season.

Starting a business from scratch may feel overwhelming, but the journey becomes easier with clear steps. Begin by finding a problem to solve and making sure there's real demand for your idea. Create a simple plan that covers your goals, budget, and strategy. Secure the right funding, complete the legal formalities, and focus on building a strong brand presence. Start small, test your product or service, and improve based on feedback. Use marketing to reach your audience and grow steadily.

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."

Brand crossovers are everywhere right now - and getting weirder. Kate Spade released crossbody bags in the form of giant Heinz ketchup packets. Urban Outfitters released a back-to-school dorm collection with Chipotle that included a lamp shaped like a bag of chips and a metallic blanket that lets you wrap yourself up like a burrito. And Tecovas released $345 cowboy boots made with the same red vinyl used for Chili's restaurant booths and stamped with chili peppers, of course.

On the first day of this year's US Open, Alexandra Eala came back from 5-1 down in the third set to upset Clara Tauson in front of a rapturous crowd, Novak Djokovic rope-a-doped a fresher opponent barely half his age, Rebeka Masarova hit an overhead smash into the only racket-sized area inside the lines that would ensure she lost the point, and Daniil Medvedev all but incited a riot in the stands of Louis Armstrong Stadium while down match point.

Oreos are a staple of any grocery store's cookie aisle. Known as "milk's favorite cookie," the brand has used strategic advertising to stay relevant in the over one hundred years since its inception in 1912. Oreo's marketing has always changed with the times, and part of the reason the brand is still relevant today is because it relies heavily on the internet and social media, a very easy and convenient way to target specific consumers.

Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.

Anyone who has to know exactly what the rules are for inbox delivery is trying to figure out how close they can get to violating the rules without negative consequences. Senders that comply with the spirit of the rules don't care what the specifics of the rules are.

American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.

Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.

M&M's mascots are anthropomorphic candies and have become iconic due to their personality, even embracing their cannibalistic nature in commercials that discuss how good they are.

Data-driven personalization transforms how entertainment brands connect with audiences, delivering tailored offers based on customer preferences and enhancing engagement through smart analytics.

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.

Our campaign aimed to confront the alarming findings that microplastics were found in 80% of tested penises, prompting a critical conversation about environmental impact.

While the lack of federal regulation in the U.S. presents a loose framework for AI, it contrasts with Europe’s stricter data and privacy laws, increasing calls for transparency and safety.

When a member - executive, employee, creator, or industry expert - shares an event Page, marketers can now promote that post with a Thought Leader Event Ad.