#marketing

#marketing

Bethesda crafted a complex system where energy depletion varies based on multiple factors that don't just add together; they interact and compound, creating a dynamic system that feels authentic precisely because it mirrors the complexity of real physical exertion.

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.

The full roster of jury presidents for The Drum Awards Festival 2025 has been revealed, featuring top industry names overseeing various award categories.

Martin believed that in the competitive beer industry, aggressive marketing and strategic financial partnerships, like the deal for the Houston Astrodome, were crucial for success.

Coca-Cola has one of the largest, if not the largest, number of Facebook followers out of all food and beverage companies in the world, with a whopping count of 108 million.

This year, they just did not come. I've experienced a very noticeable drop in sponsorship income.

Thought leadership is not a campaign. It's not a post. It's not a shiny new format for marketers to test. It's a philosophy and a practice rooted in generosity.

"Whoever came up with the 'mebounds' thing, y'all ate that up... anything that comes off that board, it's mine..." said Reese in a TikTok video.

Maximilian vom Eyser stated, "If you're an advertiser using tROAS in Google Ads, you now can use Smart Bidding Exploration at the campaign or portfolio level."

Causal AI enables us to quantify the time-lagged, material impact of GTM investments on future business outcomes, signaling a shift in how GTM is accounted for.

The IPA Bellwether Report indicates a +5.5% net balance for marketing budgets in Q2 2025, marking the strongest growth in a year.

Despite MLB's intentions to enhance the draft experience, attendance has dwindled over the years. The lack of players particularly affects the marketing aspect, which commissioner Rob Manfred emphasized as crucial.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

Meta plans to invest heavily into multi-gigawatt data centers, with new facilities to power artificial intelligence workloads on an unprecedented scale. These significant investments will reshape its business and influence the marketing industry at large.

Aude Gandon has been appointed as the chief marketing and digital officer of Estée Lauder Companies, with a focus on leveraging her expertise in transforming consumer-facing businesses.

AI adoption remains notably slow despite the perception of widespread use, with only 8% of enterprises achieving organization-wide adoption and less than 20% reporting revenue increases.

Retail businesses using CRM systems see an average 41% increase in sales revenue and 27% faster sales cycle completion.

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.

In 1979, McDonald's exec Bob Bernstein transformed packaging into an attraction, launching the first Happy Meal with a toy, marking a new trend in fast food marketing.

Vinyl wrapping services have emerged as a transformative tool for businesses seeking to enhance their brand visibility and identity. By offering a versatile and cost-effective solution, vinyl wrapping allows companies to create striking visual impressions that resonate with their target audience.

PR and marketing are essential tools for startups to attract investors, customers, and talent. Effective strategies include crafting compelling narratives, positioning for growth, and building strong brands.

Telegram has emerged as a marketing powerhouse with over 900 million active users worldwide, focusing on privacy, unlimited file sharing, and feature-rich channels.

We have 20 companies right now promoting our logo. Other companies much larger than ours are promoting our logo, not on purpose, but we can't help but be there by nature of this sponsorship.