GTA 6 Marketing Will Start In Summer, Still Launching In November

"On Tuesday, as spotted in a press release about Take-Two's Q3 2026 earnings results by IGN, the company confirmed that it plans to start marketing Grand Theft Auto 6 sometime in summer, which seems to indicate that the game, which has been delayed a few times now, is actually (for real) getting close to launching later this year. "I feel good about it. Very good about it," said Zelnick when asked by the outlet how he felt about GTA 6 's November 19 release. "Of course, because any time you're getting closer to marketing beats, you're obviously in a place where your confidence level is as high as it can be.""

"Meanwhile, Zelnick told The Game Business newsletter this when asked about the confirmation that GTA 6 's marketing blitz was just a few months away: "You know me pretty well, for me to even say we've got marketing beats coming this summer, is a huge departure from what I usually say, which is that our labels will make marketing announcements." Normally, Take-Two doesn't provide details like this, opting to let Rockstar provide those details later. So this is a good sign that GTA 6's development is on track. You don't start committing to expensive marketing plans and telling the press about them unless everyone involved is very confident in the game's development status. And yes, in the past, Zelnick has told investors and the public he felt good about GTA 6's release date, and then it was delayed. But in those cases, he and Take-Two never committed to a marketing timeframe like this before. And while things can always change, at least for now, it seems GTA 6 is finally, for real, actually launching as planned on November 19."

Grand Theft Auto 6 is scheduled for a November 19 launch. Take-Two confirmed marketing for the game will begin in summer, signaling readiness to begin promotional activity. CEO Strauss Zelnick said he feels very good about the release and linked nearing marketing beats with high confidence in the product. Take-Two's public commitment to a marketing timeframe departs from its usual practice of letting Rockstar handle marketing details. The explicit marketing plan and public statements suggest development is on track, though past delays show release plans can still change.

Read at Kotaku