"Over the past six months, brands as varied as Sephora, Chewy and Lowe's - Home Depot's direct competitor - have launched similar marketplaces as influencers become more critical to connecting with consumers. Affiliate marketing, a key piece of many of these programs, is expected to drive over $210 billion in U.S. e-commerce sales this year and will reach nearly $280 billion by 2028, according to eMarketer."
"The Home Depot Creator Portal is a centralized hub where creators can find inspiration for content development and explore campaign and affiliate marketing opportunities. The retailer has already enrolled thousands of creators and is accepting applications from the public. To attract further attention to the portal, the retailer is touting a roster of creators tied to the World Cup, which will be played in North America in 2026."
The Home Depot Creator Portal centralizes tools and opportunities for creators producing home-improvement content. The portal offers inspiration, campaign and affiliate marketing opportunities, training resources, best-practice guides and routes to Home Depot-branded projects and supplier networks. Thousands of creators are already enrolled and public applications remain open. The retailer is promoting the portal through a Starting Lineup tied to the 2026 World Cup, featuring designers, home-improvement experts and athletes. Competing retailers have launched similar marketplaces as influencers play growing roles in consumer connection. Affiliate marketing is projected to drive over $210 billion in U.S. e-commerce sales this year and approach $280 billion by 2028.
Read at Marketing Dive
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