#influencer-marketing
#influencer-marketing
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#creator-economy
Marketing tech
fromDigiday
3 weeks agoHow creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
#social-media
Social media marketing
fromAdweek
3 weeks agoMcDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
The social and influencer marketing conversation continues after ADWEEK's Social Media Week.
McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.
Olipop's Barbie collaboration showcased effective brand partnerships in marketing.
Social media marketing
fromAdweek
3 weeks agoMcDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
The social and influencer marketing conversation continues after ADWEEK's Social Media Week.
McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.
Olipop's Barbie collaboration showcased effective brand partnerships in marketing.
#digital-marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
2 months agoMarketing tech
Clio Health Champions: Tara Cunningham, Associate Director, Consumer Marketing - Colorguard by Exact Sciences | Muse by Clios
Social media marketing
fromEntrepreneur
4 weeks agoWhat Small Business Owners Should Know About Influencer Marketing | Entrepreneur
Brands must prioritize authenticity and long-term engagement over short-lived viral campaigns.
Elevating the definition of influence includes both online and offline strategies for consumer engagement.
Marketing tech
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
2 months agoClio Health Champions: Tara Cunningham, Associate Director, Consumer Marketing - Colorguard by Exact Sciences | Muse by Clios
Creativity in Cologuard's digital strategy is driven by consumer engagement and innovative partnerships, as exemplified by their successful campaign involving Lil Jon.
Social media marketing
fromThe IP Law Blog
3 weeks agoThe Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
Brands must disclose paid influencer partnerships to comply with FTC regulations.
Failure to disclose paid endorsements can lead to costly lawsuits for brands.
fromEntrepreneur
3 weeks agoHow to Choose the Right Influencer and Maximize Your Brand's Reach | Entrepreneur
Micro-influencers often have die-hard followers who actually pay attention and act on their recommendations, making them ideal for building trust and engaging niche audiences.
Social media marketing
#authenticity
Marketing tech
fromForbes
1 month agoA Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention
Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
fromTheWrap
3 weeks agoBen Silverman's Propagate Content Acquires Social Media Talent Firm Parker Management
Digital creators have fundamentally transformed the media landscape and how audiences consume content. By bringing Parker Management into the Propagate family, we're doubling down on our commitment to representing the most influential voices across all platforms.
Marketing tech
Social media marketing
fromLindsey Gamble
1 month agoInstagram Collaborates with The Weeknd on New Unlockable Reels Feature - Lindsey Gamble
Instagram's unlockable Reels feature offers exclusivity for creators to engage their audience.
Partnerships between creators and brands will evolve through exclusive content sharing.
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