#data-driven-marketing

#data-driven-marketing

Her expertise lies at the intersection of data-driven insights and creative storytelling, enabling her to build marketing engines that not only acquire customers but foster lasting brand loyalty. Throughout her career, Suha has guided a diverse portfolio of clients, from fast-growing SaaS startups to established consumer goods brands, helping them navigate complex market dynamics and achieve significant digital transformation.

Diageo turned food search behavior into a new media moment, inserting cocktail inspiration directly into recipe journeys. With FlavorPrint AI crunching sensory data and real-time food queries, the brand delivered ultra-relevant drink pairings at the exact decision point - setting new standards for AI-driven personalization. Lesson: Don't wait for consumers to search for your product - use insight to meet them where the intent already lives.

Success is starting to hinge more on qualitative customer feedback and brand perception. Not just perfect attribution models.

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.

Marketing analytics involves understanding the story behind the numbers to optimize B2B campaigns and effectively influence decision makers.