"At one of her many soccer tournaments at just 10 years old, she arranged for her team to take a shuttle to a neighboring hotel to join a soccer party-not to socialize, but to gather market intelligence on the other teams and give her squad an advantage in the next day's game. It's safe to say Larsen has carried that same spark of ingenuity throughout her career."
"I'm most excited about being CMO at Hisense-the company itself, the product and the people. We have such a cool story. We've been pioneers in color technology and laser TV before anyone else in the industry was even thinking about it. Because of my background in consumer electronics for 15-20 years, being with a company that got its start innovating in technology-especially in consumer electronics-is super exciting."
"We get to take risks, push the envelope and try new and different ways of doing things quickly. I'm a firm believer in failing fast. It's OK if it doesn't work. It's not OK if you don't learn from it. As long as we're monitoring, measuring and course correcting, I feel like you can try anything as long as it's based in insights and a theory for why you think it's going to work."
Sarah Larsen becomes Chief Marketing Officer of Hisense USA and will lead integrated, digital, performance, earned, brand, product, and retail/trade marketing for all product categories and owned brands. She brings 15-20 years of consumer electronics experience and a lifelong instinct for market insight. Hisense pioneered color technology and laser TV, providing a technology-driven foundation for marketing. Larsen plans to leverage the company's challenger-brand status to take creative risks, move quickly, and test new approaches. She emphasizes a fail-fast mindset while monitoring, measuring, and course-correcting. All initiatives will be grounded in consumer insights and clear theories of why they will work.
Read at PR Daily
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