#chief-marketing-officer

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fromPR Daily
2 days ago

Inside the challenger-brand playbook of Hisense USA's new CMO - PR Daily

At one of her many soccer tournaments at just 10 years old, she arranged for her team to take a shuttle to a neighboring hotel to join a soccer party-not to socialize, but to gather market intelligence on the other teams and give her squad an advantage in the next day's game. It's safe to say Larsen has carried that same spark of ingenuity throughout her career.
Marketing
Higher education
fromFast Company
3 months ago

More universities are hiring chief marketing officers. Here's why

Public universities increasingly add CMOs; CMOs correlate with about 1.6% higher enrollment but show no consistent positive effect on endowment growth.
E-Commerce
fromWWD
4 months ago

The Estee Lauder Cos. Names Aude Gandon Chief Digital and Marketing Officer

Aude Gandon appointed as chief digital & marketing officer of Estée Lauder to lead digital and marketing transformation.
Media industry
fromFast Company
7 months ago

Considering applying for Fast Company's Brands That Matter? Here are 3 reasons to apply now

Cultural relevance is a key metric for brand success.
Brands are encouraged to apply for recognition in the 'Brands That Matter' initiative.
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