#branding

#branding

President Trump’s personal branding is intricately tied to his public image, as he strives to maintain a distinction from individuals perceived negatively by society.

Lyft's new logo, developed by Koto, features a broader color palette and custom typeface, enhancing the brand's identity with maturity and structure.

People don't trust companies. They trust people. And in 2025, that's the biggest marketing advantage most business owners are still ignoring.

"just one of these covers a significant part of the footprint of Manhattan."

Branded drinkware isn't new, but using it in the right setting is. The trick? Make it stylish, not salesy. Let it speak without shouting.

Identify potential crisis scenarios and build a backup plan. In crisis planning, imagination is a strategic tool. We live in a world where the unexpected happens more often than we think.

The iconic Oasis logo, created in 1993, was inspired by the Decca Records mark. It features a bold, rounded italic style in a simple black box with a white frame.

Charity: Water launched in 2006 with a modern, optimistic, and radically transparent brand that has successfully raised over $1 billion for clean water projects globally.

"I know I'll go down in history. I'll look back in 20 years and be like: 'Yeah, the reason why we're watching women's basketball isn't just because of one person. It's because of me, too,' she said about her rivalry narrative with Caitlin Clark."

The Port of Oakland proposed changing the airport name to Oakland San Francisco Bay Airport, aiming to ease tensions with SFO amidst an ongoing legal dispute.

A strong company profile tells your story in a way numbers alone can't, reflecting your brand's values, showcasing expertise, and building credibility.

JARS Cannabis is amplifying its presence at two iconic Michigan venues, Pine Knob Music Theatre and Michigan Lottery Amphitheatre, enhancing the concert experience with a stronger cannabis lifestyle branding approach.

Ferrari's legal challenge against Wee Power revolved around a rearing horse logo that the car brand claimed infringed on its iconic design. The High Court ruled in favor of Wee Power, determining that their dual horse design and distinct graphical elements were sufficiently different from Ferrari's logo.

Aishwarya Iyer's Brightland brand uses beautiful glass bottles as a strategy to attract consumers, akin to a Trojan horse, leading to a rise in American olive oil appreciation.

King's Hawaiian aims to modernize its brand while staying true to its heritage, celebrating 75 years of classic sweet rolls amidst changing consumer trends.

The Robotaxi logo doesn't communicate the required trust and safety needed for autonomous vehicles, raising concerns about its branding choices.

"Trademark infringement has been found in plenty of cases in which defendant's mark is spelled differently from plaintiff's but pronounced the same, even when the two terms have different meanings."

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.