"You'd probably recognize the brand by its high-pitched harmonica intro, or the iconic image of a man in a cowboy hat smiling like he doesn't have a care in the world, but Jimmy Dean didn't set out to be known solely by his breakfast foods. The sausage mogul was perhaps most well known for his country music and TV show appearances, as well as being a Billboard chart home-runner and face in the Country Music Hall of Fame,"
"According to Dean, "I was having breakfast at a little old diner in Plainview - sausages and eggs," he told the Richmond-Times Dispatch, as reported by the Los Angeles Times, "and [I] reached up and plucked a [large] piece of gristle out of my teeth." From that moment on, Dean set about making a better-quality and better-tasting breakfast sausage, telling his brother, "There has got to be room in this country for a good quality sausage," according to the Jimmy Dean website."
Jimmy Dean became widely recognized both as a country musician and as a maker of breakfast sausages. A diner experience in the 1960s prompted him to create higher-quality breakfast sausage and to found the Jimmy Dean Meat Company in 1969. He drew on a farm upbringing and a sausage recipe developed with his grandfather. Dean actively promoted his products by starring in advertising and commercials, leveraging his public profile from music and television. The brand grew into a successful national business known for frozen breakfast foods and iconic marketing elements like a harmonica intro and a smiling cowboy image.
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