#creator-marketing

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fromThe Drum
3 days ago

Treat creators as a strategic asset, not a one-off social play

Brands are underestimating the role creators can play in marketing. Creator content influences website performance, search rankings, and brand credibility through a strategic, data-informed approach.
E-Commerce
fromDigiday
3 days ago

In creator marketing, loose disclosures are finally catching up

The FTC guidelines for sponsored posts aim to ensure transparency and protect consumers from misleading advertising, reflecting the rise of creators in digital advertising.
Digital life
#influencer-marketing
Social media marketing
fromBusiness Insider
5 months ago

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

Streaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Social media marketing
fromBusiness Insider
5 months ago

The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair

Streaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
more#influencer-marketing
Marketing tech
fromForbes
1 month ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
Marketing tech
fromEMARKETER
2 months ago

Marketers face challenges when compensating creators

Budget constraints are a significant hurdle for marketers setting creator compensation.
Brands are increasingly allocating large portions of their marketing budgets to creator payments.
Marketing
fromThe Drum
5 months ago

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.
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