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#digital-transformation
fromHackernoon
1 week ago
Business intelligence

The ROI of Digital Tools in Construction: What the Numbers Say | HackerNoon

fromHackernoon
1 week ago
Business intelligence

The ROI of Digital Tools in Construction: What the Numbers Say | HackerNoon

more#digital-transformation
#marketing-strategy
Marketing tech
fromMarTech
2 months ago

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.
Marketing tech
fromMarTech
2 months ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
Social media marketing
fromMiami Herald
2 months ago

2025 influencer marketing costs on YouTube, Instagram, and TikTok

Influencer marketing can yield impressive ROI if budgeted correctly.
Costs vary widely and depend on multiple factors.
Emerging influencers may offer free collaborations, but established ones expect fair compensation.
Marketing tech
fromwww.thedrum.com
2 months ago

The difference between advertisers who win & those who don't is great measurement

Next-generation analytics will be crucial for UK marketers by 2025, enabling them to measure performance effectively and prove their ROI.
Marketing tech
fromMarTech
2 months ago

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.
Marketing tech
fromMarTech
2 months ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
Social media marketing
fromMiami Herald
2 months ago

2025 influencer marketing costs on YouTube, Instagram, and TikTok

Influencer marketing can yield impressive ROI if budgeted correctly.
Costs vary widely and depend on multiple factors.
Emerging influencers may offer free collaborations, but established ones expect fair compensation.
Marketing tech
fromwww.thedrum.com
2 months ago

The difference between advertisers who win & those who don't is great measurement

Next-generation analytics will be crucial for UK marketers by 2025, enabling them to measure performance effectively and prove their ROI.
more#marketing-strategy
#marketing
Marketing tech
fromSocial Media Today
3 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
fromMarTech
3 weeks ago
Marketing tech

How to choose the right marketing AI tools for real business impact | MarTech

fromDigiday
1 week ago
Marketing tech

LinkedIn courts creators - and advertisers - with new performance metrics

Marketing tech
fromSocial Media Today
3 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
fromMarTech
3 weeks ago
Marketing tech

How to choose the right marketing AI tools for real business impact | MarTech

fromDigiday
1 week ago
Marketing tech

LinkedIn courts creators - and advertisers - with new performance metrics

more#marketing
#business-strategy
fromZDNET
1 week ago
Artificial intelligence

4 ways business leaders are using AI to solve problems and create real value

Software development
fromBusiness Matters
3 months ago

Long-Term Savings: How Investing in Custom Software Reduces Costs Over Time

ROI is the foremost concern for business managers, emphasizing the need for effective software solutions.
Custom software often provides better long-term value than cheaper, less effective options.
Artificial intelligence
fromZDNET
1 week ago

4 ways business leaders are using AI to solve problems and create real value

AI is poised to transform work practices, but many organizations struggle to see measurable ROI from their investments.
more#business-strategy
#marketing-automation
Marketing tech
fromAWeber
1 week ago

Marketing Automation Workflow: Examples, Templates, and How to Build Your Own

Marketing automation workflows enhance efficiency by simplifying repetitive tasks and improving engagement with audiences.
Marketing tech
fromMarTech
2 months ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
Marketing tech
fromAWeber
1 week ago

Marketing Automation Workflow: Examples, Templates, and How to Build Your Own

Marketing automation workflows enhance efficiency by simplifying repetitive tasks and improving engagement with audiences.
Marketing tech
fromMarTech
2 months ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
more#marketing-automation
#learning-and-development
more#learning-and-development
fromSFGATE
2 weeks ago

Kentucky Home Flippers Are Averaging $85K in Profits-Here's Where They're Winning

Kentucky boasts a 7% return on investment (ROI) for home flippers in 2024, translating into an average gross profit of $85,000 per flip, making it attractive for investors.
Renovation
#digital-marketing
Marketing tech
fromExchangewire
3 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromForbes
3 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromRubyflow
3 months ago

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.
Partnering with a specialized PPC agency can improve campaign effectiveness.
Marketing tech
fromMarTech
1 month ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Marketing tech
fromFast Company
2 months ago

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.
Marketing tech
fromExchangewire
3 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromForbes
3 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromRubyflow
3 months ago

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.
Partnering with a specialized PPC agency can improve campaign effectiveness.
Marketing tech
fromMarTech
1 month ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Marketing tech
fromFast Company
2 months ago

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.
more#digital-marketing
Retirement
from24/7 Wall St.
1 month ago

Why I Believe Social Security Benefits Are Just Crumbs After 30 Years of Hard Work

A Reddit user feels discontent regarding the low Social Security benefits he receives compared to his contributions.
#ai-integration
Business intelligence
fromInfoWorld
1 month ago

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.
A lack of clear metrics hampers ROI assessment for data investments.
Artificial intelligence
fromEntrepreneur
1 month ago

Stop Building AI That Slows People Down | Entrepreneur

AI must provide real value to avoid becoming obsolete.
A significant percentage of GenAI deployments fail to meet ROI expectations.
Companies need to integrate AI in ways that enhance productivity.
more#ai-integration
fromSkift Meetings
1 month ago

Commerce, Not Content, Drives Events, New Freeman Report Finds

Face-to-face events are today's public square. As uncertainty grows along with the challenges of AI and disinformation, gathering together and having conversations in person fosters trust.
Marketing tech
#marketing-effectiveness
Marketing tech
fromMarTech
1 month ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Marketing tech
fromMarTech
1 month ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
more#marketing-effectiveness
#engagement
more#engagement
fromeLearning Industry
2 months ago

Customer Training To Meet Rising Customer Expectations

Exploring the ROI of customer training highlights the increasing importance of customer education as a means to enhance experiences and bolster business retention.
Business intelligence
fromeLearning Industry
2 months ago

eBook Launch: L&D Training Needs Analysis Template For Targeted Learning

Training needs analysis is crucial for aligning L&D with business objectives, maximizing ROI, and ensuring training is truly the solution to skill gaps.
Online Community Development
#digital-advertising
more#digital-advertising
Online marketing
fromVerticalResponse
2 months ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
Marketing
fromAdweek
3 months ago

Brands Are Learning How To Make Immersive Experiences Pay Off

Marketers should focus on tangible use cases for immersive technology to engage consumers and drive ROI.
fromDigiday
5 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.
Marketing
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