#email-marketing

#email-marketing

Where do you start? There are so many moments in a customer's lifecycle that seem to demand a touchpoint. But trying to cover every single moment is not a smart move, especially if you're starting from zero. Below are five email lifecycle programs you need and should be in your starter list - followed by one you should say a fond farewell to.

Dubb's Grub is a Digital Marketing Specialist. What began as a food page has now evolved into a full-fledged digital marketing business.

Black Friday 2025 is shaping up to be massive. Black Friday 2024 in the U.S. set a new all-time record with $10.8 billion in online sales, marking a $1 billion increase from 2023, and this year's expected to be even bigger. But here's the thing, everyone knows that. Your customers' inboxes are about to become battlefields. The real question isn't whether you should send Black Friday emails (you absolutely should), but how to make yours the ones people actually open, read, and act?.

Your beautifully designed email just landed in someone's inbox. They tap to open it on their phone, and... the text is microscopic, the buttons are impossible to click, and half the content is cut off. Within seconds, they've deleted it and maybe even unsubscribed. Sound familiar? 85% of people access their email on mobile, making mobile-friendly design absolutely critical for email marketing success. If your emails aren't optimized for smartphones and tablets, you're essentially throwing away two-thirds of your potential engagement.

Every day, small businesses send thousands of emails that get ignored, deleted, or lost in spam folders. Meanwhile, other businesses in the same industries are turning their email lists into revenue-generating machines that bring in customers while they sleep. The difference isn't luck, big budgets, or fancy marketing teams-it's strategy. Yet 73% of small and medium businesses surveyed lacked confidence in their marketing strategies, missing out on email's massive potential for driving engagement and revenue.

Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure.

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional - sometimes unnecessary. That's convenient for subscribers but potentially disastrous for marketers. Zero-click marketing is emerging as the response: content that delivers value instantly, whether through snippets, previews or summaries, without requiring a click. Instead of spelling the end of email, these changes could make it more valuable - if you adapt in time.

You've done the hard part: you built your email list and carved out time to write and design marketing emails for your business. You hit "send" on a regular basis. But somehow, your email marketing isn't generating the revenue you expected. Many business owners assume that once they start emailing, the sales will just come. But although you can automate much of it, email doesn't work on autopilot.

On August 21, customers of the luxury shoe brand Larroudé received an email urging them to "stock up, refresh your wardrobe, and secure timeless pieces" before tariffs drive up prices. The brand, like many others, is preparing for a new wave of President Trump's tariff policies to take effect by August 29-and they're relying on email marketing to keep their customers in the loop.

However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions is especially prevalent among Millennials and Gen Z. The sheer volume of email is part of the problem. Validity says global email volumes (for legitimate, permission-based emails) have doubled since the beginning of the COVID pandemic in early 2020, when brands were throwing everything they had at digital channels.

It was super structured and ran like a well-oiled machine; I needed a little more ownership and a little more chaos. After about three years, I quit to scale my side business: I'm a full-stack email marketer who creates email campaigns - including email copy, design, development, and implementation - for direct-to-consumer and business-to-business companies globally. I use the platform Fiverr to find clients. My prices range from $100 for a single brief to $3,000+ per month for a done-for-you service.

The total time investment for DIY email marketing is 50 hours minimum, which can equate to significant costs when evaluating your own hourly rate.

4 out of 5 marketers say that they would rather give up social media marketing instead of emails. This says a lot about the value of email marketing.

Email marketers face numerous challenges in 2025, including low engagement rates, data quality issues, accurately measuring ROI, and personalization. Experts highlight the need for collaboration across departments to overcome these obstacles.

In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.

Many email programs are simply a string of campaigns to tell the customers what the brand wants to say. This often leads to irrelevant messaging.

Mattia started by connecting automated email sequences to his free resources which he shared across his website, social media, and other channels. From there, he built out segmented automations based on how a subscriber found him and whether they had already scheduled a call with his team.

Google indicates that recipients who unsubscribe must be removed from mailing lists within 48 hours. Failure to comply may lead to recipients marking emails as spam or blocking the sender.

Email QA is essential to ensure campaigns perform correctly, avoiding issues that lead to broken campaigns, compliance problems, and subsequent revenue loss.

Tying the CTA to a clear benefit or emotion, like 'Get your confidence back,' shifts focus from a command to an opportunity, tapping into desires and outcomes.

In today's fast-evolving digital marketing space, B2B email marketing has shifted dramatically, moving away from generic email lists to more personalized, AI-driven approaches.