#social-media-usage

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#youtube #age-demographics #facebook #emerging-platforms #tiktok #vertical-video #publisher-strategy
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers' growing focus on video doesn't translate to social platforms

Publishers are investing in vertical video but prioritizing distribution on their own sites and apps while social platform usage shifts, with Instagram and YouTube rising.
Social media marketing
fromSocial Media Today
1 week ago

Report Looks at Evolving Social Media and Online Shopping Trends

YouTube, Facebook, and Instagram lead usage while influencer interactions, especially micro-influencers, significantly influence consumer purchase decisions.
#youtube
fromal
2 weeks ago
Social media marketing

America's most-used social media site isn't Facebook, Instagram or TikTok

fromWHNT.com
2 weeks ago
US news

Can you guess Americans' most-used social media site? It's not Facebook, IG or TikTok

fromThe Hill
2 weeks ago
Digital life

Can you guess Americans' most-used social media site? It's not Facebook, IG or TikTok

Social media marketing
fromAxios
2 weeks ago

Social media users flee X, flock to TikTok and Reddit

YouTube, Facebook and Instagram remain top U.S. social platforms; TikTok, Reddit and WhatsApp are growing while AI models increasingly draw on social content.
Social media marketing
fromEngadget
2 weeks ago

The most popular social media platform among US adults isn't Instagram or TikTok

YouTube is the most-used social platform among U.S. adults (84%), with Facebook (71%) and Instagram (50%); usage frequency and daily engagement vary widely by age.
fromal
2 weeks ago
Social media marketing

America's most-used social media site isn't Facebook, Instagram or TikTok

fromWHNT.com
2 weeks ago
US news

Can you guess Americans' most-used social media site? It's not Facebook, IG or TikTok

fromThe Hill
2 weeks ago
Digital life

Can you guess Americans' most-used social media site? It's not Facebook, IG or TikTok

fromEngadget
2 weeks ago
Social media marketing

The most popular social media platform among US adults isn't Instagram or TikTok

more#youtube
Digital life
fromThe Verge
2 weeks ago

Nearly everyone you know is still using Facebook

Facebook and YouTube remain dominant with broad cross‑age reach, while most other platforms show pronounced age and partisan divides.
US news
fromTechCrunch
3 weeks ago

Pew's latest social media report shows X's staying power in the U.S., despite competition | TechCrunch

X remains the dominant short, real-time text social app in the U.S., with substantially higher usage than Threads, Bluesky, or Truth Social.
Digital life
fromPCMAG
3 weeks ago

Among Social Media Users, Reddit Soars As X Stagnates

YouTube, Facebook, and Instagram remain dominant while TikTok, WhatsApp, and Reddit show growth and newer alternatives retain small user shares.
Digital life
fromMashable
2 months ago

Meta says Instagram has 3 billion users. But who counts?

Instagram now has over 3 billion active users, reaching about 37% of Earth's population.
fromLifewire
3 months ago

America's Multi-Screen Addiction is Real, and You're Right in the Middle of It

Most people are no longer sticking to just one screen. According to YouGov's "State of US Media Consumption in 2025" report, 70 percent of Americans say they scroll through social media while listening to music and consuming other content, such as watching TV. Women are more likely than men, and the habit is even stronger among Millennials, where it climbs to 8 in 10.
Digital life
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