"On Tuesday, OpenAI launched a stand-alone video app called Sora that feels like an uncanny version of TikTok or Instagram Reels, populated solely by AI-generated content. Invite-only Sora - launched alongside OpenAI's latest audio and video generation model Sora 2 - lets users create 10-second videos from short, written prompts. The hero feature is "Cameos," which inserts users and their friends into these clips (with their permission)."
"Absolutely. I went from being skeptical while watching OpenAI's launch stream to quickly finding the app really entertaining. It feels like a silly novelty right now - we've gotten a kick around the office out of turning ourselves into Olympic figure skaters, harmonica players, and beat poets. I've also noticed that I've been spending way more time creating "Soras" or "Cameos" - is there a name for the format yet? - than scrolling through my feed."
OpenAI launched Sora, an invite-only stand-alone app for short, 10-second AI-generated videos created from written prompts. The app launched alongside the Sora 2 audio and video generation model. The platform's hero feature, Cameos, inserts users and their friends into clips with permission. The format resembles TikTok or Instagram Reels but consists entirely of synthetic content. Early users describe the experience as entertaining and novel, reporting they spend more time creating clips than scrolling. The launch raises questions about impacts on incumbent platforms, user consent, brand engagement, and the ethics of AI-generated likenesses.
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