OpenAI's new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app's launch on Tuesday, memes created using its AI video-generation technology were already spreading to other social networks-including, for example, a video of OpenAI CEO Sam Altman rapping from the inside of a toilet bowl. Sora's launch-complete with a TikTok style "for you" page-was something of an about-face for Altman,
Sora's launch-complete with a TikTok style "for you" page-was something of an about-face for Altman, who had previously described social media feeds as "an example of misaligned AI," whose algorithms "are incredible at getting you to keep scrolling." Altman was quick to distance OpenAI from suggestions that it had caved to the temptation to create what he called an AI-powered "slop feed."
OpenAI's back-to-back announcements continue a trend, as CEO Sam Altman's artificial intelligence company makes pages of tech news all on its own. The company's pedal is to the floor: ChatGPT recently hit 700 million weekly users, the company is planning an utterly massive infrastructure buildout for its AI tools, and Altman has even set his sights, albeit vaguely, on the device business.
Almost exactly a year ago, it announced a bold partnership with the AI startup Runway to develop a new model capable of generating "cinematic video" exclusively for Lionsgate to use. In return, the studio gave the firm unrestricted access to its treasure trove of movies - which include everything from the "Hunger Games" films to "American Psycho" - to train the AI model.