"Meta Platforms META-Q said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its apps such as Facebook and Instagram starting on December 16. Meta said users' interactions with its AI features, whether by voice or text, would be added to existing data such as likes and follows to shape recommendations for content and ads, including Reels and ads."
"For example, a user talking about hiking with Meta AI could later be shown hiking groups, friends' trail updates or ads for boots. "People's interactions simply are going to be another piece of the input that will inform the personalization of feeds and ads," said Christy Harris, privacy policy manager at Meta. "We're still in the process of building the first offerings that will make use of this data.""
"When people have conversations with Meta AI about more sensitive topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, Meta will not use those topics to show them ads, it said. The rollout will begin in most regions on December 16 and expand over time, excluding the U.K., the European Union and South Korea."
Meta will begin using people's interactions with its generative AI tools to personalize content and advertising across its apps, including Facebook and Instagram, starting December 16. Users will be notified beginning October 7 and will have no option to opt out; the change applies only to users who interact with Meta AI. Interactions by voice or text will be combined with existing data such as likes and follows to shape recommendations for content and ads, including Reels. Sensitive topics like religion, sexual orientation, politics, health, race or ethnicity will not be used to target ads. The rollout excludes the U.K., EU and South Korea.
Read at The Globe and Mail
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