"Developed by OpenAI's in-house creative team, the new ads offer a snapshot into ChatGPT's practical uses in our everyday lives. From romantic recipe inspo to pocket personal training, each ad showcases how AI can benefit our everyday lives in meaningful ways. Paired with warm visuals and domestic settings, the ads have a refreshingly organic appeal that sets them apart from the typical sterile tech-focused branding of AI campaigns."
"(Image credit: ChatGPT) As we've seen with recent campaigns like Claude's refreshing take on AI branding, it's clear that the industry is making a conscious effort to rebrand the technology as an ally, rather than an enemy. While concerns over copyright infringement and job security will likely still cause contention in the creative industries, this refocused shift in AI advertising is a refreshing movement away from the dystopian nightmare of previous AI ads."
OpenAI has launched a major brand campaign featuring personable, slice-of-life ads that present ChatGPT as a practical, human-centred assistant. The campaign marks a shift from sterile, tech-heavy branding toward organic, human-led advertising amid growing public concern about AI. Ads showcase everyday uses—from romantic recipe inspiration to pocket personal training—and use warm visuals and domestic settings to emphasize usefulness. OOH placements place humans at the centre of logos and use subtle ChatGPT branding to present AI as a functional extension of life. Industry peers are also rebranding AI as an ally, though copyright and job-security concerns persist.
Read at Creative Bloq
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