Perplexity has reported a remarkable increase to 780 million search queries in May, showcasing its ambitions to capture a larger share in the competitive AI search sector, currently dominated by Google. CEO Aravind Srinivas emphasized the importance of accurate search results amid growing user distrust in AI responses. Perplexity is evolving its business model by launching marketing strategies, including an AI-powered shopping experience and cultivating partnerships with notable brands. Goals include developing an Android assistant while overcoming challenges associated with competition from Google and securing much-needed funding.
Perplexity is positioned as a search engine prioritizing accuracy, providing a solution to the problem of hallucination-prone responses often seen with many AI rivals.
A surge to 780 million search queries per month highlights Perplexity's rising presence in the AI search market, even as Google starts to lose its grip.
Srinivas aims for Perplexity to reach 1 billion queries weekly by the end of the year, emphasizing growth spurred by product quality and strategic partnerships.
With the launch of an AI-powered shopping experience and partnerships with major brands, Perplexity is diversifying its revenue streams while targeting Android's assistant market.
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