"That's because AI now makes it possible to create bespoke user experiences at scale. This transformation is only possible because AI is dramatically lowering the technological barrier to entry - before, you needed to know how to code and design, but now you can just tell AI what you want. If I eat Halal and paleo, my DoorDash never needs to show me anything else. Similarly, if I only want news that makes me happy, I never need to be upset by my feed again."
"When users can infinitely customize their experience, creators lose visibility into how their products are actually being used. More fundamentally, it means an inherent tension in finding the balance between what creators want to curate and what users want to see. But here's where media organizations have an unexpected advantage: taste becomes the new differentiator. In a world of infinite customization, users need starting points - templates that reflect a particular worldview or approach."
AI lowers the technical barrier to creating interfaces, enabling bespoke user experiences at scale by letting users tell AI what they want instead of relying solely on developers and designers. Products will move from being designed for broad usability to being customizable by every individual, producing highly personalized product instances. Infinite customization reduces creators' visibility into real usage and creates a tension between creator curation and user preference. Media organizations can differentiate through taste by offering opinionated starting templates. Successful creators will combine strong curatorial vision with tools for radical personalization, and marketplaces for user-created product templates are likely to emerge.
Read at Nieman Lab
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