#media-strategy

#media-strategy

"In creating a single editorial department, we will improve teamwork and our ability to target key audiences, streamline decision making, and grow both digital subscriptions and digital advertising revenues, enable by a cohesive editorial vision across our titles."

Goldberg's email regarding a critical story about Trump was shared with the campaign, leading to Waltz being involved as a national security surrogate to counter the narrative.

Jeff Bezos mandated this-not as a writing drill, but as a litmus test. If an idea couldn't be distilled into a clear, compelling statement of customer value, it wasn't worth pursuing.

Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.

Eric Adams, facing dual political and legal crises, seeks to regain favor through public appearances, but his previous tough-on-crime stance has eroded public support.

It is now common practice for journalists to take a leader's social media post and include it in news coverage.

Comcast's launch of the Sports & News TV package is a strategic response to the increasing competition and customer shift towards streaming services.

The confusion between effectiveness and efficiency in TV advertising is not just semantics; it impacts the clarity with which advertisers can strategize their media mixes today and tomorrow.