#public-relations

#public-relations

Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met.

The viral moment that catapulted the data company into the global spotlight took place at a Coldplay concert near Boston when CEO Andy Byron embraced HR head Kristin Cabot on the kiss cam.

The incident happened during Coldplay's July 15 show in Foxborough, MA, and has been propelling engagement on the internet ever since. The two 'canoodlers' were revealed to be the CEO and Chief People Officer of Astronomer, a company that sells a DataOps platform and related AI and analytics tools.

The footage of their embrace has since gone viral, racking up millions of views on social media platforms. It's unclear what the nature of Byron and Cabot's relationship is, but that didn't stop social media members from speculating.

Paid ads might spike your metrics overnight, but the moment you stop spending, it's like flipping a switch. Visibility disappears overnight.

Brands that succeed in the attention economy have PR strategies that create visibility. They prioritize media coverage, awards, and social proof to position themselves as key players.

On a personal note, I want to thank you for the work you do. I always enjoyed your work with the NFL, but listening to your podcast is wonderful too. Your voice of reason brings me a little hope in what seems like a dark world. Again, thank you!

The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.

Cybercriminals target PR channels for their reach; a compromised press release can destabilize markets and damage reputations, making cybersecurity paramount for PR teams.

Meghan's shift towards utilizing her children's images for branding reveals a strategic evolution from advocating for privacy to actively incorporating family into her lifestyle business.

"The financial realities would force states to sell off our public lands," warned Newberg, highlighting risks of transferring federal land to state control.

The CEO of 1047 Games said the 'Make FPS Great Again' hat aimed to grab attention for Splitgate 2, not to be a political statement.

NASCAR's weak Pride Month support, reflected in a single LinkedIn post, has drawn criticism for failing to engage broader platforms and audiences.

The entire scheme runs on the absurdity of pairing meaningful academic discussions with a blatant marketing ploy, showcasing the lengths to which some entities will go for backlinks.

This year, director general Kevin Bakhurst quickly proved as much, by telling committee members how "infuriated" he was at hostile media coverage of RTÉ's swanky new marketing campaign, which is under fire for hiring extras to stand in for journalists on screen.

Capitals PR clarified that an email mistakenly suggested Ovechkin's final season is the 2025-26 season, stating no decision has been made regarding his future.

The pandemic made me rethink my priorities, leading to the ultimate decision to move back to Maine and care for my mother, who needed my help.

Emmanuel Macron and Brigitte were seen holding hands and smiling as they left Vietnam, a stark contrast to the earlier footage of a public altercation.

Public relations is about creating and maintaining a positive image, while marketing is focused on increasing sales. Understanding this distinction is essential for businesses.

AI has transformed how stories are shared and consumed, but it has also made trust harder to earn and easier to lose. While AI tools can flood the media space with noise and synthetic content, PR rooted in strategy and substance can shape perception. It can ensure that your message is not only heard but also understood and trusted, helping foster your company's long-term growth.

The right podcast at the right time can help you level up your skills, stay plugged into industry shifts, and even laugh, all while commuting.