Yury Molodtsov, COO of MA Family, highlights the importance of a clear communication strategy for tech startups. Starting in marketing at Coub taught him valuable lessons about entering international markets. He focuses on helping immigrant founders present compelling narratives to elevate their startups, ensuring they compete alongside established players. Molodtsov advocates for a pragmatic approach in shaping comms strategies, stressing the need to concentrate on the current offerings while maintaining a vision for future growth. He illustrates this with Airbnb's evolution from a simple rental service to a comprehensive hospitality experience.
Our main goal at the time was to enter the US market. We did everything from partnerships to seeding content and encouraging mainstream media to use our content.
Many of them are immigrants who moved to Europe, the UK or the United States to launch and scale their company. We want to put them on the same footing as Stanford graduates.
Focus on today's core message. Startups are constantly evolving and updating their thinking. You should have a positive vision for your company's role.
Airbnb started as a way to rent out a spare bedroom during big events, evolving into a network of professional hosts and expanding into experiences.
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