#rebranding

#rebranding

Google is making the gradient "G" its new company-wide logo, according to an announcement on Monday. The new logo first began to surface across the Google app on Android and iOS in May, but soon, the design will begin to appear across all of the company's platforms, marking Google's first big logo change in 10 years. Google separated the red, yellow, green, and blue in the colorful "G" logo it introduced in 2015.

Fidium is now the official name of the company formerly known as Consolidated Communications. Prior to the name change, the provider used the Fidium name as a brand for its fiber broadband service for several years. "Fidium is now the new name and face of our company, representing our fiber internet and network services capabilities across consumer, commercial and carrier lines of business," said a Fidium spokesperson in an email to Telecompetitor.

"It came with some great loyal customers that loved the coffee but the shops themselves needed a lot of work," Alex Nelson recently told Daily Coffee News. "We came in and remodeled all the shops, and with the fresh new looks we wanted a fresh new name that stuck out to people and they could see how much work we had put into them."

While I'm not typically a fan of minimalist design, some brands call for stripped-back branding, and one company that's nailing the aesthetic is Blank Street. A Gen Z favourite, the laidback highstreet coffee store knows its customers to a tee, championing chic, lowkey vibes with a deliciously Instagrammable aesthetic. Recently unveiling its slick new rebrand, Blank Street reestablishes itself as a global lifestyle brand, owning its identity as a cult favourite.

"Brand is the thread that connects every part of an organisation together and shows what it stands for," says Tosh Hall, global chief creative officer at JKR. "For Blood Cancer United, that meant creating a brand united for all. That spirit now runs through everything, from the name to the design systems to the behaviours, building unity for the work it does and, most importantly, speaking to everyone touched by blood cancer."

It was supposed to be a simple rebrand or so Cracker Barrel thought. Earlier this month, the 56-year-old southern restaurant chain known for its country-store charm and nostalgic Americana aesthetic unveiled a new look: a minimalist logo, more modern interiors and a handful of new menu items. Gone was the familiar image of Uncle Herschel, the old man in overalls leaning against a wooden barrel.

Back when the dating app first launched in 2012, it was a completely anonymous hookup app - a "quick and safe way to find sex right now," according to one tagline from back in the day. But Pure has since pivoted to what Chantal Pesulima, the app's director of integrated marketing, calls a "full-blown dating app" focused on sexual openness, mutual consent and safety.

Rebranding often fails, but MSNBC's transition to MS Now feels surprising and smart, balancing the need for a fresh identity with continuity.

As we thought about our legacy Blue Apron offering, we felt that it was a bit too inflexible for what our customers were needing, and also not offering quite enough convenience.

Quang San Art Museum has unveiled a new rebrand, reflecting Vietnam’s artistic heritage through a modern design that balances visual enjoyment with emotional dialogue.

Shortly after Bed Bath & Beyond filed for bankruptcy in 2023, online shopping giant Overstock.com acquired the former retailer's name and rebranded itself as Bed Bath & Beyond.

Ocean Casino Resort represents a shift in Atlantic City's identity, transitioning from a once run-down destination to a sophisticated and upscale locale catering to luxury-seeking visitors.

When you're thinking about how you want to rebrand yourself, it's not just about your aesthetic or your job title - it's about realigning your public image with who you are becoming professionally and personally.

"It's just much easier to start from a brand that's identifiable ... and get people familiar with all the neighborhood has to offer."

On Saturday night, the comedian and host of HBO's "Last Week Tonight" saw his latest crazy creation set out into the world as the Erie Moon Mammoths made their debut in front of a record crowd of 7,070 at UPMC Park.

Mary Alice Dorrance Malone Jr. has been elected to Campbell's board, continuing a family legacy that dates back to her great-grandfather's invention of condensed soup.

The Warner Bros. Discovery streamer has suffered as much of an identity crisis as anyone in terms of its name and aesthetic (RIP purple forever).

Tripadvisor's new identity is built to showcase travel as it really is: personal, textured, emotional. The logo brings new life to Tripadvisor's iconic owl mascot, Ollie. Once static and ornamental, Ollie now feels alert and expressive, his gaze always oriented toward traveler content, a quiet cue that Tripadvisor values their perspective.