#visual-identity

#visual-identity

Bulletproof has evolved its visual identity, packaging, and mission to focus on clarity and long-term wellness, moving beyond just high-performance coffee to a broader lifestyle.

I've worked at several companies where graphic design and fashion intersect and from my experience, graphic design plays an important role in how fashion brands communicate, sell and express who they are.

Traditionally, the security industry has leaned on visuals that evoke fear - shields, swords, and dark colours that communicate danger. Our challenge was to flip that narrative.

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.

To help you save time, we put together this resource to keep you updated on the latest social media logos.