"I was completely shocked," Shali said."
"Fake Alert! A scam video *featuring me* on INSTA is DEEP-FAKE. Scary! Obvious but for clarity- My news bulletin, edited by A.I to attract Farzi investments. I endorse only real news :) Not such criminal schemes. DON'T SHARE/PAY. BEWARE. Pls note@dcp_ifso @sumannalwa pic.twitter.com/LHVRDMllvg - Pooja Shali (@PoojaShali) May 6, 2024"
"We report on digital financial scams consistently and we are the ones alerting people not to fall for digital scams, but you wouldn't expect your face or your voice to be misused."
"It wasn't just about AI, it was asking people to invest their money," she said."
Pooja Shali, an India Today anchor, discovered a deepfake video of herself circulating on Instagram that showed her promoting a mobile trading app. The clip used real audio from a First Up segment for the opening sentence, then spliced in AI-generated video and speech claiming newsroom vetting and a $3 billion investment. Shali had no knowledge of the app and warned followers that her face and voice were misused. The incident raised concerns that average viewers could be deceived into investing and highlighted how AI lowers barriers for lucrative, deceptive promotional scams.
Read at Nieman Lab
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