A recent survey by NEXT indicates a notable decline in AI adoption among small businesses, dropping from 42% in 2024 to 28% in 2025. Many small business owners rely on AI tools for efficiency, yet a majority are deterred by cost and complexity. Economic conditions have cooled enthusiasm, with only 19% of owners expressing intent to increase AI use. Concerns about AI's limitations, such as its inability to understand nuanced communication and the ongoing need for human oversight, are prevalent. Overall, while some see value in AI for specific tasks, reluctance remains widespread.
Enthusiasm for AI adoption seems to have cooled. Last year, 27% planned to increase their business' AI use. When asked in 2025, only 23% would 'definitely consider' adding AI.
I use AI behind the scenes to streamline prep, clean terminology, and test briefs-but not to replace translators or project managers. AI can't sense tone shifts, legal nuance or when a vague phrase could cost a client down the line.
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