"Under the agreement, OpenAI models will be natively embedded in Snowflake Cortex AI and Snowflake Intelligence, making it possible to run queries, derive insights, and deploy AI-powered workflows using natural language interfaces and context-aware agents. Customers can analyse structured and unstructured data, automate complex tasks, and build applications grounded in enterprise data without needing extensive coding. The deal expands Snowflake's AI strategy beyond simple model access."
"This partnership reflects a broader shift in enterprise AI beyond one-off integrations or bolt-on features. Instead, it signals a move toward platforms that combine governed data infrastructure with scalable generative AI models, helping businesses unlock insights and automate workflows without jeopardising security or compliance. Competitors such as Databricks are also intensifying their AI tooling efforts, underscoring how crucial native model access and data-centric AI capabilities have become in the enterpris"
Snowflake and OpenAI established a multi-year $200 million partnership to integrate OpenAI models, including GPT-5.2, directly into Snowflake's enterprise data platform. The integration allows more than 12,000 organisations to build AI agents and semantic analytics that operate on governed data without moving it outside Snowflake. Native embedding in Snowflake Cortex AI and Snowflake Intelligence enables natural-language queries, context-aware agents, analysis of structured and unstructured data, automation of complex tasks, and application development with minimal coding. Availability across major cloud providers aims to reduce AI adoption friction while preserving security and compliance amid competitive pressures.
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