Spotify's AI DJ has evolved from a passive listening tool to an interactive experience for Premium users, allowing them to request songs based on mood and genre. Launched in 60 markets, this feature lets users engage more actively in what they listen to, while still enjoying a 'lean back' experience. Senior product director Molly Holder emphasizes the need for users to feel some control, as they can speak prompts to receive tailored playlists. The feature complements previously introduced AI tools, enhancing Spotify's personalization approach.
Spotifyâs new DJ request feature allows users to interactively request songs based on mood, genre, and vibe, enhancing the listening experience for Premium users.
Molly Holder, Spotify's senior director of product for personalization, noted that while users enjoy a 'lean back' listening experience, they still seek control over their music.
Users can make requests by speaking prompts like 'upbeat songs for running,' with the DJ curating playlists based on mood, genre, and user preferences.
The DJ is programmed to respond to user requests, demonstrating an evolving approach to personalized music curation that balances discovery and user input.
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