This article reviews the application of AI, specifically language models, in marketing, focusing on assortment planning. Building on prior research, it highlights how LLMs can improve customer relationship management through personalized recommendations and operational efficiencies. Related studies emphasize the transformative potential of AI tools in marketing, particularly in enhancing communication and understanding customer needs. By integrating language models with marketing strategies, businesses can significantly enhance customer experiences, making effective assortment decisions that benefit both customers and operations.
In exploring AI's role in marketing, we demonstrate how LLMs can significantly enhance assortment planning, a critical component of customer satisfaction and engagement.
Previous research underscores the integration potential of language models with marketing tools, paving a new path for personalized customer experiences and improved operational efficiency.
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