Coign, a little-known fintech company, released a controversial AI-generated ad promoting its conservative values and credit card services. The ad features AI-created satisfied customers discussing their purchases in a patriotic manner, but its execution raises concerns due to its unnatural visuals and pacing. This development comes amidst growing scrutiny of AI in advertising, exemplified by past backlash, such as that faced by Coca-Cola for similar generative approaches. The integration of AI in marketing continues to provoke discussion about authenticity and creativity in the industry.
The pacing of the phony satisfied customers' movements feels too jittery at times, and there's an eagle at the end that is not exactly natural looking.
The ad doesn’t carry the same overtly synthetic visuals as its predecessors, making it more casually AI-generated than many previous examples.
Coign positions itself as a 'conservative credit card company' based on its pledge to avoid donations to liberal causes, raising questions about their branding.
Coca-Cola's AI-generated holiday ad sparked outrage for its glaring flaws, demonstrating the challenges and public sentiment around AI in advertising.
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