"Hermès redesigned its entire website around hand-drawn illustrations by the French artist Linda Merad, who said the designer label wanted visitors to recognize that 'the art was made by a human.'"
"Any luxury brands that used AI slop should not be consider[ed] luxury anymore, with one viral post stating, 'The whole point of luxury is that someone gave a damn.'"
"Studies confirm the widespread skepticism: A Pew survey from 2025 found that half of Americans were more concerned than excited by the rise of AI."
"Today, debt collectors use AI to hound people via phone, e-mail, and chatbots, highlighting the more consequential uses of AI on the poor."
Luxury brands are shifting their marketing strategies to highlight human artistry in response to the rise of AI. Hermès, Chanel, and Loewe have commissioned human illustrators for campaigns, while Porsche combined hand-drawn art with 3D animation. Gucci faced backlash for using AI in ads, with critics arguing that luxury should reflect human effort. As automation becomes common, the human touch is increasingly viewed as a luxury. A Pew survey indicates widespread skepticism about AI, particularly among lower-income individuals who face its harsher applications, such as debt collection.
Read at The Nation
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