"Generative AI is moving from drafting emails to shaping labor markets. On platforms like Fiverr, Freelancer.com, and Upwork, millions of workers rely on hourly rates to compete for jobs. As AI increasingly influences pricing recommendations, business leaders face a critical question: Do large language models (LLMs) make these pricing decisions fairly? Or do they perpetuate the same biases and inequities that have long plagued human labor markets?"
"Maxime C. Cohen is the Scale AI Chair Professor at McGill University and the Academic Director of the Bensadoun School of Retail Management, and he is actively advising corporations and startups on topics related to pricing, retail, AI, and data science. Eddy Hage-Youssef is an undergraduate student in computer science and statistics at McGill University. He is a research assistant under Professor Maxime C. Cohen, working on AI agents."
"Warut Khern-am-nuai is the FRQ-IVADO Chair in Economics and Ethics of AI and an Associate Professor of Information Systems at McGill University. His research examines the societal impact of information technologies."
Generative AI is moving from drafting emails to shaping labor markets by influencing pricing recommendations on gig platforms. Platforms like Fiverr, Freelancer.com, and Upwork host millions of workers who rely on hourly rates to compete for jobs. As AI informs pricing guidance, leaders must ask whether large language models make pricing decisions fairly or perpetuate long-standing biases and inequities. Maxime C. Cohen is Scale AI Chair Professor at McGill and Academic Director of the Bensadoun School of Retail Management, advising on pricing, retail, AI, and data science. Eddy Hage-Youssef is an undergraduate research assistant in computer science and statistics working on AI agents. Warut Khern-am-nuai holds the FRQ-IVADO Chair in Economics and Ethics of AI and studies the societal impact of information technologies.
Read at Harvard Business Review
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