The nonalcoholic beer market is booming, with Modelo now entering the sector after its success with classic beers. The company launched Model0% Dorada and Model0% Negra in Mexico, aiming to replicate the taste of traditional Modelo through proprietary brewing techniques. The branding, developed by Gut Design, emphasizes the brand's legacy and simplicity, establishing a clear identity within the competitive landscape. Analysts predict ongoing double-digit growth for this segment, confirming Modelo's timely move into nonalcoholic beverages.
You cannot unsee that, right? They said . . . we don't have to see anything else. It was kind of a magic moment.
The company was focused on creating a nonalcoholic beer that tasted like beer-or, rather, a nonalcoholic Modelo that tasted like Modelo, which the brand says it achieved via a proprietary yeast formula.
Given the company's success and its 100-plus-year history, there was an intention to honor the legacy of the brand.
Modelo is getting into the nonalcoholic game with a logo that feels like an intervention by the design gods, almost akin to the FedEx arrow.
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