"Expect to see a few more Monster Energy banners and cans during the 2026 WHOOP UCI Mountain Bike World Series. On January 27, Warner Bros. Discovery announced the energy drink as a main sponsor going forward. Monster Energy will be present at all 14 UCI mountain bike events, starting with the Race of South Korea at the beginning of May. While the contract duration isn't specified, the announcement was for a "long-term partnership" between the brands."
""Mountain bike is one of the most progressive and exciting disciplines in global sport, and the WHOOP UCI Mountain Bike World Series represents the very pinnacle of competition," Daniel McHugh, Chief Marketing Officer at Monster Energy, said. "Monster Energy has a long history of supporting athletes and events that push limits and inspire fans, and we're proud to partner with Warner Bros. Discovery Sports to elevate the experience for riders and audiences worldwide. We're excited to bring our energy, creativity, and passion for the sport to every stop on the series.""
Monster Energy will serve as a main sponsor of the WHOOP UCI Mountain Bike World Series and will be present at all 14 events, beginning with the Race of South Korea in early May 2026. The partnership was announced as a long-term collaboration, though contract length was not specified. Monster Energy has a history of supporting downhill racing and sponsored several high-profile riders in 2025, including Amaury Pierron, Marine Cabirou, Loris Vegier, Luca Shaw, Thibaut Daprela, and Troy Brosnan, with some achieving podium finishes. The move follows years of Red Bull visibility at World Cup events and increases energy-drink branding across the series.
Read at Bikerumor
Unable to calculate read time
Collection
[
|
...
]