Bicycling
fromBikerumor
7 hours agoMountain Biking Gets More Monster as World Cup Gets New Main Sponsor
Monster Energy named sponsor of WHOOP UCI Mountain Bike World Series; will appear at all 14 events starting with May's South Korea race.
Beginning in 2026, Monster Energy will have a significant presence across all 14 rounds of the global series, with branding integrated both trackside and throughout broadcast coverage, alongside fan-focused activations at each venue. The partnership further solidifies Monster's role in top-level mountain biking, adding the World Series to a long list of action-sports properties the brand already supports from motocross, to skateboarding, snowboarding, and freeride mountain biking.