BarkBox CEO Matt Meeker publicly apologized for a leaked internal message that criticized the company's Pride product campaign. The message suggested that promoting Pride could be viewed as a political statement, akin to pushing MAGA-themed products. This statement sparked backlash as Meeker acknowledged that it was disrespectful and did not reflect the company's values. He affirmed BarkBox's commitment to their Pride offerings and clarified that they would continue to support LGBTQ initiatives through profit donations, emphasizing inclusivity in the face of community concerns.
While celebrating Pride is something we may value, we need to acknowledge that the current climate makes this promotion feel more like a political statement than a universally joyful moment for all dog people.
I do not agree with the content of the message. It wasn't good, it doesn't reflect our values, and I'm deeply sorry that it happened.
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